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>3 Minute lesson in Commercial Photography

>This is a great piece for all you guys, both pro and aspiring pro, to see how a professional should approach a the dark art of commercial photography. I am not talking about the actual shoot itself more the elements preceding and immediately after the shoot … The ‘business’ end of shooting for a living.

There is more to this than pushing a button or setting lights or finding locations. You need to spend a larger percentage of your time on the business side of growing your company and Chase Jarvis once again delivers in spades.

This short movie will show you the basic elements that all of us should be adopting when dealing with clients. In summary there are 5/6 steps as per Chase Jarvis and they are reasonably simple once broken down.

1. Contracts, creative concepting, and pre-production. In this phase you’re putting the deliverables in writing, your flexing your creative muscles with the client, and you (or your producer) are lining up the logistical details of the shoot.

2. Travel. While it’s not a component to every shoot (eg, in your studio?), it is a big part of many shoots. Whether you travel across the country, the world, or just your home town, you’re still moving bodies and equipment, and thus this deserves your attention.

3. Scouting. Whether you do it weeks, days, or hours in advance, you should–if at all possible–build time into your schedule to visit the location before you shoot. Take into consideration how the light looks, where the sun moves, logistical challenges, etc. Take sample images and look at various angles. Make a game plan.

4. Shooting. This is the fun part where you get to do all the stuff that made you want to be a photographer in the first place. Focus on creativity and executing your vision.

5. Post production. This is the step where you process your images, retouch them according to the client needs, and most importantly add your personal mojo. This is often overlooked, so be sure to build time into the schedule. (See an earlier post for my opinions on this.)

6 Delivery. Whether you deliver online via FTP or via hard drives, DVDs, or whatever media via Fed Ex, it’s important that you have a smooth system that works for both you and the client, with special attention to file format, color space, and timeline, etc.

This is the thin edge of the wedge and should be further cut up into further and further pieces. Check out his movie!!!

Thanks again Chase for leading the way and revealing what others are afraid to do as they stay locked away in there Web 1.0 cave.

C

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>Jasin Boland Movie Stills Photographer

>This is an interesting little piece by an Australian photographer Jasin Boland. A renowned movie stills photographer, Jasin has produced some of the great movie pictures which eventually become the movie poster in a lot of cases.

Check it out, the video concentrates on his work on the movie ‘Aeon Flux’ with Charlize Theron so that can’t be bad. He will take you through his gear and also talks about the ‘blimp’ camera cover that he has to use on set when there shooting.
Later
C
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>Online Wedding Album

>I have decided to put an album online just to save emailing a rather large file to clients (or potential clients). So as I have it on You Tube, I might as well have it on my blog too. 

Have a look and comment, I am interested to see what you think. Inviting comment is probably the first mistake!

Anyway please ignore the quality on the web as the original looks much better but you’ll get an idea of my style.
Thanks in advance for any postings.
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>Time out with the very best in movie car chase sequences

>Take 1o minutes to experience the greatest car chase ever put on film. From a movie that is 40 years old this year featuring Steve McQueen. The movies title is ‘Bullitt’

This car chase has tried to be copied in many movies since but has yet to be bettered.
Enjoy 10 minutes of pure petrolhead heaven between a 1968 Ford Mustang Fastback GT 390 and the 1968 Dodge Charger RT 440 Magnum. This is real boys stuff !!!
A truly remarkable car chase. Enjoy!
C

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>Photographer Vincent Laforet launches his own blog

>
OK for those of you reading this, Vincent Laforet, a really great photographer based in NY (I think) has launched his own blog with tips, tricks and news on the photography business/industry.

For those of you worried and bemoaning the value that you are adding to the business, his article “The cloud is falling in” makes for really interesting reading. Have a look, its his take on the future of the photographer. 
At the moment he’s en route to Beijing to cover the Olympics. Well for some!
You can find his blog by clicking here
Oh and thanks to Chase Jarvis for the heads up on Vincent’s blog.
And in case you have not heard of Vincent Laforet is a little bit from him that I found. Have a look and it will give you some great background on the man and his work.

Later
Cormac
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>Trip to Italy

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Haven’t posted for a few days as I have been really busy both shooting some weddings and tying up loose ends on some commercial work too before I headed away last Saturday for a month in Europe.
Packed up the jeep to the gills and had to borrow a roofbox too just to carry all the required items needed for such a trip.
 What I have found is that we needed all the gear we brought but the fuel consumption shot through the roof. Every fill of
 gas/petrol costs about €110 to €120 depending on the station called on. We’ve had to fill up four times already, if you include the top up in Rosslare, Ireland before boarding the f
erry to Roscoff in NW France.
I am getting slightly worse mileage but the French really take the piss on the price of a liter of Gazole (Diesel in french). I have seen it at €1.49 right through to €1.61. Totally rippin’ the piss!!!
Anyway the trip is a little bit of business and a little bit of pleasure. I have packed up the wife and kid to spend some time with them whilst shooting pictures for personal work. Also I’ll be shooting stock all the way down. The trip so far has been as follows:
Saturday: (142 kms) – All the kms added up by Google Maps – so thanks!
Left home at about midday and headed for Rosslare on the South East coast of Ireland to catch the Irish Ferries ‘Oscar Wilde’ car ferry to Roscoff. I gotta to tell you an awful lot less hassle than flying!! OK slower but much more enjoyable. 
Arrived to the port queued for 20 mins whilst sitting in my car and then drove on and boarded the boat. About 10 mins after that we were in our cabin having been showed to it by a very pleasant young lady. 30 mins after that I am having a pint of Guinness followed by a steak dinner and then to bed! Only to get up refreshed, go to my 
car and drive off the next morning in France. Never did it before but I’ll definitely be doing it again!
Sunday: (461 kms)
Long drive from Roscoff to La Rochelle – all motorway and about 460 kms- and the French lads can build roads! about 5 hours in the car! Luke, my 5 month old,  handled it well. Probably better than his Mum and Dad. anyway reached La Rochelle, which is a beautiful sea port. 
Monday: (190 Kms)
The push was on! We left La Rochelle mid morning and pushed on to our Chateaux in th
e Bordeaux region of France. Staying a fantastic castle in a small town called St. Emillion where some of the best wine in the world comes from. The highlight for me was getting into the pool with Luke for his first swim ever in his short life. He loved it and it wore him out and he slept all night. We were also treated to the heaviest rain I have ever seen and some of the most amazing lightening too. Anyway we were a bit delayed leaving there the next day as we waited for the water in the shower to heat up. Everything had got screwed up by the storm. Never got the shower and decided to push on albeit a little later than hoped for.
Tuesday: (335kms)
Left Bordeaux and St. Emillion behind. Arrived in Carcassone, an amazing walled city still bustling with life, and shops and small hotels. Brilliant!! Had roast suckling pig for dinner and Sarah had the local dish which is Cassolet, a big pot of white flageolet beans with sausage and duck and veg all casseroled together. Might sound disgusting but tasted great. Parking the car inside the walled city of Carcassone was an interesting experience as the VW Touareg is not the narrowest of vehicles and it took quite a bit of skillful driving to wind it through the narrow cobbled streets and then out again through all the staring tourists the next day.
Wednesday: (298 kms)
Busting all the speed limits (which I do not encourage) we made it to Aix en Provence, where I type from now. A bustling city at the very least. I am sitting in the Hotel Cezanne, which is a ’boutique’ hotel which I highly recommend. Modern, clean and full of modern day Art. Bright colours all over the hotel. Our room is burnt orange and white, works really well together – but has over stimulated Luke, it has to be said! Another thing too, the mini bar contents is complimentary – thats right, totally free!!!!!
They have free Wi Fi, but it may not stretch to your fourth floor room – but perfectly fine in reception area which has a unique offering. There is a fully stocked (albeit small) bar opposite the reception desk, which has no staff. You serve your own drink and the hotel use an honour system when you check
 out. You ‘fess up to what you drank whilst you stayed there. It must work as the bar is still open and available for guests. It’s the kind of place I imagine Chase Jarvis and the guys would stay whilst on a location in France. I will know the RWAV if they do stay there! Check it out guys – get out of Paris!!!!!

I recommend this hotel to anybody staying in Aix En Provence and dare you not to like
 it!
Right thats it for now, not sure when I’ll post again. It will depend on the Wi Fi as we progress through France and on into Italy.
Tomorrow is the push into the south of France and we’ll be having breakfast in Saint Tropez and lunch in Cannes. We will be staying in Cannes tomorrow night and then on to Rapello before finally arriving in Tuscany and the villa on Saturday. I’ll try to keep you posted – excuse the pun.
Oh I know there is a distinct lack of pictures, considering this is a photographers blog! They’re on the way just got get them on the computer for upload – bear with me, they’re coming. Am I the cobbler with no shoes? As we say in Ireland – ‘the nearer the church, the further from God’
Ok its late – driving tomorrow, need to be fresh…… Later all.
Ciao
Cormac
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>It’s Summer!

>Well it finally seems summer is here. It’s the June bank holiday weekend here in Dublin and at 10am on this Saturday morning, its nearly 20 degrees and the sun is shining. Apparently it is raining or at least showery in Spain’s Costa del Sol. Whoops!

Anyway its great to see and makes the art of wedding photography a little easier than last year, where we had almost 50 days of rain straight.

Brides rejoice that you will not need an umbrella when exiting the church and photographers be happy that you don’t need to find shade and shelter for shots and in turn end up standing out in the rain under an umbrella, trying to protect your equipment.

Anyway just a short thought. Enjoy the sunshine and the summer wherever you are!

Back soon.

C

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>Spanish Wedding

>OK this one is going to be quick, ‘cos I have to be up in 4 hours to go to the airport to catch a flight to Spain where I’m shooting a wedding Marbella, later in the week.

You know that horrible feeling like you have forgotten something before you have even left! I have that now except multiplied a hundred times. I know (or at least I’m 99% sure) I have everything, don’t I? 
Oh and by the way the forecast in for rain. How can that be, its Spain for God sake. 
Anyway I will be offline for a few days but I’ll try and give you some of the detail when I  get back and, if the couple let me, I’ll share a couple of the shots with you.
Be back soon
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>Nouveau Riche… Respect everyone else, will you!!!

>There is nothing I hate more than ‘affected people’ especially ones that are doing it on the back of there husband or wife.

I have finished doing some communion pictures for a couple along the affluent coast of Dublin, but I’m not saying where! The husband , a lovely gentleman. Someone with lots of money but not at all affected by it. Was courteous to those at his large house, me included. A real straight up guy. 
His wife, a different story. I did pictures of her first child’s communion 3 years ago in a different house and she booked me again to do pictures of her second child’s communion. Fair enough, I’m glad of the business.
Its when she gets my name wrong through out the shoot and has to be corrected by her 11 year old. That really freaks me out. How difficult is it to remember the name of somebody you spoke to on the phone 3 days prior?
Its when they book me for 12.30 and arrive home at 1.30 – and then saying that ‘we have not got much time to do these!!’… Give me a break, I felt like packing up there and then. 
I am not new to the photography business and I have dealt with wealthy clients for years now. You can tell the difference between those who are new to it and those who have just come upon it, thats for sure.
She has two more kids for communion – she can find somebody else, thats for sure.
Calming down now that I have vented.
Be back soon.
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>Chase Jarvis website relaunch

>
Back again! The wedding season is heating up, just like the weather. Off to Spain next week to shoot a wedding in Marbella, so that should be interesting. 

I have just gotta a mail from the guys at Chase Jarvis to say that there website has been relaunched. 
Well worth a look and his videos are terrific for anybody interested in photography. Chase is a lifestyle and popular culture photographer who splits his time between Seattle and Paris (nice work if you can get it). 
Check it out … You’ll thank me for it!
Back soon.
Cormac
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May 12, 2008 - 23:36

Chase Jarvis - >Thanks for the kind words, Cormac – and great to see you blogging. I can’t wait to read more about the rough and tumble of photography in Dublin!!

May 18, 2008 - 01:56

Pro Photoman - >No worries Chase, glad to spread the word on your site. Check back and I’ll fill you in on the rough, the tumble and the downright strange goings on across the ‘pond’Keep up the good work!Cormac

>Wedding Season is upon us

>
Well it’s the time of the year when weddings start, brides are putting the finishing touches to the big days. Its time for me and all the other photographers to gear up and get the creative juices going.

There are apparently over 25,000 weddings in Ireland in a year. Thats a lot of business for a lot of diverse companies and hotels. Just think, hotels for receptions, limo companies for bride and wedding party to get to church and hotel, florists, caterers, suit hire firms, dressmakers, videographer, travel agents (honeymoons), and needless to say photographers and other businesses I just can’t think of right now.

Thats a big chunk of change, being spent on one day! Best of luck to all the brides and grooms and all those businessmen and women involved in making the wedding day of so many people as special as we can

I’ll post again soon….

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>The ART of IRELAND in Black and White imagery

>I have put on YOUTUBE (and here) a selection of images built up over nearly two decades. They are all Black & White images of Ireland from a collection I have worked on. They represent the beauty and ruggedness of Ireland and also the bustle of the urban life in Ireland.

Hope you like it!
Cormac
www.strikingimages.ie
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>Bride of the Year Show 2008 – RDS in Dublin

>Had a stand at the Royal Dublin Society (RDS) in Dublin last weekend for the first time, to show off my ‘wears’. Really successful event and i have to say thanks to all who came to the Striking images stand and had a chat with me. 

Whether you guys book me to cover your wedding or not, it was great to meet you and the very best of luck organizing and celebrating your wedding day.
The event for me was successful in my book, with a number of bookings and great interest in my work. Great to see the young (and not so young) future married couples making all their plans.
A big shout out to Terry Burns and all her staff for their professionalism and help in the lead up to the show. A big undertaking, organizing something like that I’d say. Also to the guys in my lab for putting up with my panic / anxiety in the run and in the prep for the show.
Had a verbal with a fellow photographer in the car park on Saturday evening re: copyright and the like. I’ll fill you in on the next posting! Wasn’t pretty and neither was he. Traditionalist my ass, Neanderthal I’d say…. Web 2.0 world remember.
Anyway, more about all that stuff in the next posting.
Might see YOU at next years show!!! 
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